Good as Gold



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Good as Gold - The Event

Ladies First Hockey Foundation Celebrates 2018 Good As Gold 16th Annual Event
Supporting Canadian Women’s National Team Players Passing Over $2,000,000 Raised

Toronto, Ontario (June 2018) – The Ladies First Hockey Foundation hosted the 16th Annual Good As Gold Signature Event supporting the Players of Canada’s National Women’s Hockey Program. This year’s Good As Gold celebrated the Pyeongchang Olympics exceeding a new fundraising milestone by pushing over the total of $2 million raised (with 100% of all net funds benefiting the players, families and program). This milestone was announced at the event’s closing “Breakfast of Champions” celebrating the 2018 Canadian Olympic Team Roster. The Ladies First Hockey Foundation hosts this annual signature event in partnership and direct support of Hockey Canada’s National Women’s Hockey players, program and team.

Good As Gold proudly returned to Hockley Valley Resort (in Mono, Ontario) welcoming back Canadian Sports Commentator John Bartlett (from TSN) as the weekend’s Master of Ceremonies and a unique format that has each group hosted by a team member for the weekend event and golf. This event could not enjoy the success it does without the generous support and partnership of its sponsors and participants. Good As Gold was once again championed by Presenting Sponsor, The Globe and Mail, who has been the lead partner for each of the Foundation’s last fourteen years. The Globe presented Good As Gold in partnership with BMO Insurance and an overall new record number of event sponsors; a complete listing can be continually identified on the Foundation’s web page directly at:

This unique event opened with video tributes and player introductions followed by the Presenting Sponsor Welcome from Sean Humphrey (Vice President Marketing for The Globe and Mail).

The opening evening was sponsored by Michael Williams & Family and Jill McCutcheon Professional Corporation as guests enjoyed a special welcome from Team Canada’s Natalie Spooner (right), whom personally thanked sponsors on behalf of the team for their support of the Players of our National Women’s Program. Team Canada Players then interacted with participants for a fun evening of outstanding food, auctions and entertainment to the music of Fred Hale and Friends (all weekend long sponsored by TORYS LLP) closing with the Late Night Poolside Party (sponsored by Cadillac Fairview).

Following Saturday morning’s breakfast (sponsored by Glacier Media Group) participants competed in the Good as Gold Golf Tournament at Hockley Valley’s signature course. Golf Carts were sponsored by Forces & Families in partnership with Westjet; the day’s lunch was sponsored by Traction Heavy Duty Parts and the Aprés Golf Party sponsored by Manulife. The tournament’s unique experience is having a member of the Women’s National Team or Alumni join each foursome to spend the day together – a highlight for both sponsor partner and player with this year’s winning team from TC Transcontinental with Team Canada player Lauriane Rougeau.

Saturday evening featured a dinner reception (sponsored by Sun Life Financial) highlighted with an inspirational reflection from veteran team member and role model Laura Fortino (below) and from Phillip Crawley (CEO & Publisher of The Globe and Mail), the annual Smartbooth Images Photo-Booth, the exciting live auction and an evening of entertainment from Kenny Munshaw, Fred Hale and Friends (again sponsored by TORYS LLP).

Sunday morning closed with the annual “Breakfast of Champions” (sponsored by Hockey Canada) with all members of the Women’s National Team and guest Alumni in attendance providing an intimate opportunity for the Players and Foundation to acknowledge guests and sponsors while showcasing the players. Highlights of the Breakfast included a video overview of the player’s 2018 Olympic experiences (special thank you to Hockey Canada) followed by Gina Kingsbury (Hockey Canada Director of Women’s Team Programs) and reflections shared from Team Canada Captain Marie-Philip Poulin thanking participants. Good as Gold was then closed by Sponsor Partner (and Ladies First Board Member & Executive Director) Peter McCarthy (President & CEO of BMO Insurance).

Special notes of appreciation as Molson Coors provided event beverages and special donations; Westjet partnered to ensure special experiences; NAPA Canada, Hockey Canada, The Crane Resort – Barbados, CPMA’s Half Your Plate, Mizuno Canada, The Other Bird with special contributions

The Ladies First Hockey Foundation and Players of the National Team extend their appreciation for the support from across Canada as the program continues to drive such incredible success on a world scale. These are elite athletes, role model individuals and ambassadors for all Canadians.

Click to view previous press releases: 2013 | 2014 | 2015 | 2016 | 2017

Presented by The Globe and Mail in partnership with BMO Insurance