Good as Gold



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Good as Gold - The Event

Ladies First Hockey Foundation Celebrates Successful 2017 Good As Gold
15th Annual Event Supporting Canadian Women’s National Team Players

Toronto, Ontario (June 2017) – The Ladies First Hockey Foundation hosted the 15th Annual Good As Gold Signature Event celebrating the Players of Canada’s National Women’s Hockey Program.  This year’s Good As Gold created a new benchmark in experience and drove a new fundraising milestone pushing towards the next historic total over the $2 million level (with 100% of all net funds benefiting the players, families and program).  This milestone was announced at the event’s closing “Breakfast of Champions” celebrating the 2017 World Championship Team Roster and in preparation for the 2018 Olympics.  The Ladies First Hockey Foundation hosts this annual signature event in partnership and direct support of Hockey Canada’s National Women’s Hockey players, program and team.

Good As Gold proudly returned to Hockley Valley Resort (in Mono, Ontario) welcoming back Canadian Sports Commentator John Bartlett (known widely as, “the voice of the Canadiens” on Sportsnet) as the weekend’s Master of Ceremonies.  This event could not enjoy the success it does without the generous support and partnership of its sponsors and participants.  Good As Gold was once again championed by Presenting Sponsor, The Globe and Mail, who has been the lead partner for each of the Foundation’s last fourteen years.  The Globe presented Good As Gold in partnership with BMO Insurance and an overall new record number of event sponsors; a complete listing can be continually identified on the Foundation’s web page directly at:

This unique event opened with video tributes and player introductions followed by the Presenting Sponsor Welcome from Perry Nixdorf (Vice President Operations for The Globe and Mail).

The evening was sponsored by Tory’s LLP as guests enjoyed a special welcome from Team Canada’s Meghan Agosta (right),whom personally thanked sponsors on behalf of the team for their support of the National Women’s Program.  Team Canada Players then interacted with participants for a fun evening of outstanding food, auctions and entertainment to the music of Kenny Munshaw, Fred Hale and Friends (Sponsored by Manulife)

Following Saturday morning’s breakfast (sponsored by Glacier Media Group) participants competed in the Good as Gold Golf Tournament at Hockley Valley’s signature course.  Golf Carts were sponsored by Forces and Families in partnership with Westjet; the day’s lunch was sponsored by Traction Heavy Duty Parts and the Aprés Golf Party was sponsored by Cushman & Wakefield.  The tournament’s unique experience is having a member of the Women’s National Team or Alumni join each foursome to spend the day together – a highlight for both sponsor partner and player.

Saturday evening featured an outdoor dinner reception experience at Hockley Valley’s Restaurant 85 highlighted with an inspirational reflection from current Assistant Captain and role model Brianne Jenner (below), the annual Smartbooth Images Photo-Booth, the exciting live auction and an evening of entertainment from Kenny Munshaw and Friends (the entire evening sponsored by Sun Life Financial of Canada).

Sunday morning closed with the annual “Breakfast of Champions” (sponsored by Hockey Canada) with all members of the Women’s National Team and guest Alumni in attendance providing an intimate opportunity for the Players and Foundation to acknowledge guests and sponsors while showcasing the players.  Highlights of the Breakfast included a video overview of the player’s 2017 World Championship experiences (special thank you to Hockey Canada) followed by Gina Kingsbury (Hockey Canada Director of Women’s Team Programs) and reflections shared from Team Canada Captain Marie-Philip Poulin thanking participants.  Good as Gold was then closed by Sponsor Partner (and Ladies First Board Member & Executive Director) Peter McCarthy (President & CEO of BMO Insurance).

Special notes of appreciation as Molson Coors provided beverages and special donations for the event; Westjet partnered to ensure special experiences; NAPA Canada, Hockey Canada, The Crane Resort – Barbados, CPMA, Mizuno Canada, The Other Bird & CFF Stainless made special contributions; and the CWHL (Canadian Women’s Hockey League), which is the host professional league home of 18 members of Canada’s Roster (and past & future members) provided special VIP opportunities the coming season.

The Ladies First Hockey Foundation and Players of the National Team extend their appreciation for the support from across Canada as the program continues to drive such incredible success on a world scale. These are elite athletes, role model individuals and ambassadors for all Canadians.

Click to view previous press releases: 2013 | 2014 | 2015 | 2016

Presented by The Globe and Mail in partnership with BMO Insurance