Good as Gold



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Good as Gold - The Event

Ladies First Hockey Foundation Passes $1.6 Million With Good As Gold Event
Supporting Canadian Women’s National Team Players

Toronto, Ontario (July 2015) – The Ladies First Hockey Foundation hosted the 13 th Annual Good As Gold Signature Event celebrating the Players of Canada’s National Women’s Hockey Program. This year’s Good As Gold set a new benchmark in experience and drove a new fundraising milestone moving past the $1.6 million level (with 100% of all net funds benefiting the players, families and program). This new record was announced at the event’s closing “Breakfast of Champions” celebrating the current 2015 National Team Roster. The Ladies First Hockey Foundation hosts this annual signature event in partnership and direct support of Hockey Canada’s National Women’s Hockey players, program and team.

Good As Gold proudly called Hockley Valley Resort (in Mono, Ontario) home welcoming back Canadian Sports Commentator John Bartlett (known widely as, “the voice of the Canadiens” on Sportsnet) as the weekend’s Master of Ceremonies. This event could not enjoy the success it does without the generous support and partnership of its sponsors and participants. Good As Gold was once again championed by Presenting Sponsor, The Globe and Mail, who has been the lead partner for each of the Foundation’s last twelve years. The Globe presented Good As Gold in partnership with BMO Insurance and an overall new record number of event sponsors; a complete listing can be found identified on the Foundation’s web page directly at:

This unique weekend long event opened in tradition with participants welcomed at the AIA/BCCA (Canadian Automotive Industries Association & Be Car Care Aware) Welcome Reception’s high energy video tributes and player introductions followed by Presenting Sponsor Perry Nixdorf (Vice President Operations for The Globe and Mail). Guests then enjoyed a special reflection from Team Canada’s Natalie Spooner, whom personally thanked sponsors on behalf of the team for their support of the National Women’s Program. Team Canada Players then interacted with participants for a fun evening of outstanding food, auctions and entertainment with the music of Kenny Munshaw.

Following Saturday morning’s breakfast (sponsored by Glacier Media Group) participants competed in the Good as Gold Golf Tournament at Hockley Valley’s signature course. Golf Carts for the day were sponsored by new Foundation Partner Forces and Families in partnership with Westjet; the day’s lunch was sponsored by Traction Heavy Duty Parts and the Aprés Golf Party was sponsored by Cushman & Wakefield. The tournament’s unique experience is having a member of the Women’s National Team or Alumni join each foursome to spend the day together – a highlight for both sponsor partner and player.

Saturday evening then featured a beautiful dinner reception experience at Hockley Valley’s Restaurant 85 highlighted with outstanding food, a welcome from Phillip Crawley (CEO & Publisher of The Globe and Mail), an inspirational reflection from long time Canadian Hockey legend Caroline Ouellette, the weekend’s fun live auction and an evening of entertainment from Kenny Munshaw with Fred Hale (the entire evening sponsored by Assurant Solutions).

Sunday morning closed with the annual and celebrated “Breakfast of Champions” (sponsored by Hockey Canada). With all members of the Women’s National Team and guest Alumni in attendance it became an intimate opportunity for the Players and Foundation to acknowledge and thank guests and sponsors while showcasing what outstanding role models & leaders these women are. Highlights of the Breakfast included a video overview of the player’s 2015 World Championship experiences (special thank you to Hockey Canada) followed by Gina Kingsbury (new Hockey Canada Director Women’s Team Programs) and reflections shared from Team Canada Captain Marie-Philip Poulin as she addressed and thanked the crowd. Good as Gold was then closed by Sponsor Partner (and Ladies First Board Member & Executive Director) Peter McCarthy (President & CEO of BMO Insurance).

Special notes of appreciation as Molson Coors provided beverages and special donations for the weekend long event; Westjet partnered to ensure special flight experiences in the live auction packages; NAPA Canada and “Hold em’ For Life” made special financial contribution presentations; Rogers TV for video support and the CWHL (Canadian Women’s Hockey League), which is the host professional league home for 15 members of Canada’s Team (and past & future members) provided special VIP opportunities for all to enjoy the player’s Club Teams for the coming season.

The Ladies First Hockey Foundation and players of the National Team extend their sincere appreciation to the event partner sponsors for all the support from across Canada as the program continues to drive such incredible success on a world scale. These are elite athletes, role model individuals and ambassadors for all Canadians.

Click to view previous press releases: 2013 | 2014

Presented by The Globe and Mail in partnership with BMO Insurance